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引言在互联网的强烈冲击下,传统媒体“消亡论”在行业内不断扩散,悲叹声、反思声充斥其中,报纸岌岌可危,电视亦是压力日增……而反观传统媒体“消亡论”的对立面,是电视媒体的积极应对。发挥电视的优势,创造更好的内容,涌现出了如《汉字英雄》、《爸爸去哪儿》这样广受观众喜爱的创新节目,迎来了电视媒体的大片时代!电视媒体不仅没有受到冲击,反而将互联网的互动性为我所用,让优秀的电视内容寻找到更大的扩散空间,让电视价值进一步提升。本文试图通过对《汉字英雄》爆红的现象的研究,找到其背后的深层原因,以及其背后反映出的电视媒体发展新机遇,和未来电视内容打造的新思维!
Introduction In the strong impact of the Internet, the traditional media “disappearing theory ” in the industry continue to spread, lament, reflection full of them, newspapers are at stake, television is also increasing pressure ... And the other hand, the traditional media “The opposite is the television media’s positive response. To bring more advantages to the television industry and to create better content, we have seen a lot of innovative programs like ”Heroes of Chinese Characters“ and ”Where Did Dad Go“ so popular with the audience and ushered in the era of television media! Not only has the television media not been hit, Instead, I use the Internet for the interaction, so that excellent TV content to find more room for expansion, so that TV further enhance the value. This article attempts to find out the underlying reasons behind the study of the phenomenon of ”Chinese Heroes" and the new opportunities for the development of television media and the new thinking of future TV content!