企业在步入品牌延伸的“雷区”之前,做好足够的品牌管理功课,才能有机会阔步前行五粮液和茅台又出手了。2008年1月,五粮液宣布与中国保健品大王史玉柱所领导的巨人联手打造保健酒品牌,并签署了有关协议。与此同时,茅台对其旗下的茅台啤酒也加强 Enterprises into the brand extension of the “minefield ” prior to doing enough brand management homework, to have a chance to stride forward Wuliangye and Maotai shot again. In January 2008, Wuliangye announced that it will join hands with the giants led by Shi Yuzhu, the Chinese health care product king, to create the health care wine brand and sign the agreement. At the same time, Maotai also strengthened its Maotai Beer