论文部分内容阅读
对现代制造企业而言,服务营销应贯彻全过程:在接受订货之前顾客服务也是必要的,并且必须把服务一直延续到产品安装、使用之后很长时间,以确保顾客在享受服务的每个环节都感到满意。
For modern manufacturing enterprises, service marketing should follow the whole process: customer service is necessary before ordering, and the service must be continued until the product is installed and used for a long time to ensure that customers enjoy every aspect of service Are satisfied.