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体验经济时代,顾客体验价值的创造成为景区功能布局的目标指向。研究回顾了体验价值的相关文献,形成了景区功能布局中顾客体验价值创造的理论基础。结合对个案景区功能布局的改造研究,提出了创造主题式体验情境、设置体验关键节点、重设体验路径安排和重视服务接触四大策略。从顾客体验价值的创造来规划设计景区功能布局,为提高景区产品质量和市场竞争力提供了新的价值源,拓展了顾客体验价值的应用范围。
In the era of experience economy, the creation of customer experience value has become the target point of functional layout of scenic spots. The research reviews the related literature of experiential value and forms the theoretical basis for the creation of customer experience value in the functional layout of scenic spots. Combined with the research on the transformation of the functional layout of the scenic spots, four strategies of creating thematic experience situations, setting the experience of key nodes, resetting the experience path arrangement and attaching importance to service contact are put forward. From the creation of customer experience value to the planning and design of functional layout of scenic spots, it provides a new source of value for enhancing scenic product quality and market competitiveness, and expands the range of application of customer experience value.