除了在印刷制品中采用数字技术外,许多广告代理商正在开发交互媒体。他们发现这会从根本上改变人们对于广告的许多固有观点。 “在客户的商战中你必须拿出—个全新的办法,”曼哈顿的Arc Studios交互广告公司创作部副总裁Paul Hollett说;“首先,你必须考虑到现在处理的双向信息流,而不仅仅是把信息传递给读者。”相对传统的广告来说,交互式活动的思想是在信息中加一个小花样来吸引人们的注意力。但如果一个方案并没有从人机交互设计中得到额外的效果,“我们通常就让客户用其它 In addition to adopting digital technology in printed products, many advertising agencies are developing interactive media. They find that this radically alters many of the innate views people have about advertising. “You have to come up with a whole new twist on the client’s business battle,” said Paul Hollett, vice president of creative at Arc Studios Interactive Advertising in Manhattan. “First, you have to think about the two-way flow of information that is being dealt with now, not just Deliver the message to the reader. ”The idea of ​​an interactive activity compared to traditional advertising is to add a little trick to the message to draw people’s attention. But if a program does not get the extra effect of human-computer interaction design, "we usually let the customer use other