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红三角地区属于粤西北、赣西南以及湘东南广大地域,旅游资源丰富,区位条件优越,交通便利,各地方政府开发旅游的热情很高,但同时存在旅游资源行政分割、开发观念落后以及旅游人才、资金和技术缺乏等不足,面临区域同类产品竞争、旅游管理模式落后与旅游相关产业发展薄弱的威胁。针对红三角旅游业发展的SWOT分析,提出在建立多元化协调机制的基础上,培育红三角大旅游区思想,实施互动化的运作体系,构建精品化旅游线路,建立统筹化的区域合作,提高红三角旅游业整体竞争力的发展对策。
The Red Triangle belongs to the vast region of northwestern Guangdong, southwestern Jiangxi and southeastern Hunan. The tourist resources are abundant, the location is superior and the transportation is convenient. The enthusiasm of various local governments in developing tourism is high, but there are also the administrative division of tourism resources, the backward development concept and the tourism talents Lack of capital and technology, facing the competition of similar products in the region, the backward tourism management mode and the weak development of tourism-related industries. Aiming at the SWOT analysis of the tourism development in the Red Triangle area, this paper proposes that on the basis of establishing a diversified coordination mechanism, it is necessary to foster the thinking of the Red Triangle Tourism Area, implement an interactive operation system, build a fine tourism route, establish a coordinated regional cooperation and improve Development Strategy of Overall Competitiveness of Tourism in Red Triangle Area.