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WHERE所有人都说二胎政策带动了儿童产业,这片海正在从蓝变为红。只是,虽然消费需求增加,但市场竞争也更加激烈。依然是有人欢喜,也有人愁。日前发布的《2016—2021年中国高端童装行业调研与投资前景预测报告》指出,在成人服装市场趋于饱和的背景下,童装市场正成为服装行业的一个新兴增长点。在消费升级和二胎政策放开的利好推动下,我国童装消费将保持较高增速,其市场规模有望于2017年突破1500亿元。
WHERE Everyone said that the second child policy led the children’s industry, the sea is changing from blue to red. However, although consumer demand has increased, competition in the market has become even more intense. Still some people happy, but also some people worry. Recently released “2016-2021 China high-end children’s clothing industry research and investment prospects forecast report” pointed out that in the adult clothing market tends to be saturated background, the children’s clothing market is becoming a new growth point in the apparel industry. With the favorable promotion of consumer upgrade and the liberalization of the second child policy, consumption of children’s clothing in China will maintain a relatively high growth rate and its market size is expected to exceed 150 billion yuan in 2017.