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户外广告作为一种重要的信息传播方式因其强大的信息传播力,视觉冲击力和信息包围性形成了户外广告在信息传播方面的特有优势,也因此户外广告在广告界居于愈来愈重要的地位。但随着户外广告的快速发展其与城市环境之间的问题也越来越突出,户外广告与城市环境之间的矛盾已成为影响城市规划和居民生活环境的因素之一。本文通过对城市中户外广告现状的分析,探讨与城市环境相协调的户外广告优化设计。
Outdoor advertising as an important method of information dissemination, because of its strong information dissemination, visual impact and information surrounded the formation of outdoor advertising in the information dissemination of the unique advantages, and therefore outdoor advertising in the advertising industry is increasingly important status. However, with the rapid development of outdoor advertising, the problems between it and the urban environment are becoming more and more prominent. The contradiction between outdoor advertising and the urban environment has become one of the factors that affect the urban planning and living environment. This paper analyzes the status quo of outdoor advertising in the city to explore the outdoor advertising optimization design in harmony with the urban environment.