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在北大客座整整五年．现在踏入第六个年头。如果算上非正式的教学演讲和带北大广告专业的实习生．我与北大的缘分已经有八年多了。这五年．我一共开过三门广告传播的专业课程:本科三年级的必修专业课《广告创意与文案》．本科四年级的《广告专题研究》(英文授课)．硕士生公选课《广告创意专题研究》。《广告创意与文案》这门课程．由于是自己的专业(十多年的广告创意生涯使这门课从开始就显得轻车熟路),经过五年的不断积累和修缮,整个课程内容设置和教学进程都
Passed a full five years at Peking University. Now enter the sixth year. If you count the informal teaching lecture and interns with Peking University advertising professional. My fate with Peking University has been more than eight years. These five years. I have opened a total of three professional advertising dissemination courses: third-year undergraduate professional courses “creative and copywriting.” Undergraduate Year 4 “Advertising Project” (in English). Master Public Elective “creative ad hoc study.” Advertising Creativity and Copywriting. Because of their own professional (more than 10 years of creative career so that this course from the outset seems to be well-versed), after five years of continuous accumulation and repair, the entire course content and teaching process are