由于社会经济的发展,科学文化的进步和全球化的深入,媒介信息产品的传播内容和传播方式发生了本质的变化。面对日益复杂激烈的市场竞争态势,媒介必须建立科学的经营策略和竞争战略。编辑应重新定位“指导者”和“把关人”的角色内涵,树立以市场竞争为导向,以受众为中心的编辑理念,更好地满足消费者对高质量、多样化信息产品的需求。 Due to the development of society and economy, the progress of science and culture and the deepening of globalization, the content and mode of transmission of media information products have undergone fundamental changes. Faced with the increasingly complex and fierce market competition, the media must establish a scientific business strategy and competitive strategy. Editors should reposition the role of “mentor” and “gatekeeper” to establish a market-oriented and audience-centered editorial philosophy to better meet consumers’ demand for high-quality and diversified information products.