信息技术发展迅猛,新媒体形式在逐步增多,例如微博、微信等异军突起。新媒体对传统媒体的影响比较大,它凭借着开放性、互动性、多样性、灵活性、及时性的特点深深影响着我们的生活。对企业有着举足轻重的作用,特别是对企业文化的影响特别大。想做好新时代下的思想宣传工作,就必须重视传统媒体与新媒体之间的衔接,把传统媒体宣传做实的前提下引入新媒体,两者相辅相成。本文主要阐述新媒体宣传对企业文化建设的影响和如何发挥好新媒体在企业文化建设中的作用。 The rapid development of information technology and the gradual increase of new forms of media, such as the proliferation of Weibo and WeChat. The impact of new media on traditional media is relatively large. It deeply influences our lives by virtue of its openness, interactivity, diversity, flexibility and timeliness. It plays a decisive role in the enterprise, especially in the corporate culture. If we want to do a good job of ideological propaganda under the new era, we must attach importance to the link between traditional media and new media and introduce new media under the premise of propagating traditional media. The two are mutually reinforcing. This article mainly expounds the impact of new media propaganda on the building of enterprise culture and how to play a good role of new media in the building of enterprise culture.