在10月26日举行的“商标及外观设计的欧盟保护战略”论坛上传出消息,中国目前每年新增数十万个品牌,但品牌生命周期平均不足2年。由于商标等知识产权意识淡薄,越来越多的中国品牌在境外抢注面前消失。商务部副部长姜增伟也曾指出,中国品牌存在的主要问题之一就是“品牌生命周期 On October 26, the Forum on Trademark and Design EU Protection Strategy reported that at present China has added hundreds of thousands of new brands each year, but the brand life cycle averaged less than two years. Due to the weak awareness of intellectual property such as trademarks, more and more Chinese brands disappear in front of overseas registration. Jiang Zengwei, vice minister of commerce, also pointed out that one of the main problems existing in the Chinese brand is "the brand life cycle