网络时代的到来,不但催生了新的经济形态,更重要的是它重新改变了经济价值的流向,并使传统经济价值链被重新解构、甚至被颠覆。这种摧毁力的根源就是注意力的转移。以股市为代表的虚拟经济市场和以发达的传媒所构成的注意力市场的空前繁荣,两者互为融 The advent of the Internet era has not only given birth to a new economic form, but more importantly it has changed the flow of economic value again, and the traditional economic value chain has been reconstructed and even subverted. The root cause of this destructive power is the shift of attention. The fictitious economic market represented by the stock market and the unprecedented prosperity of the attention market formed by the advanced media,