第一是内容传播方面的挑战。北京奥运会即将引发新闻传播方式的一场变革,特别值得重视的是商业门户网站或者直接从事大规模新闻采访活动,或者在第一时间对奥运赛事进行全方位的报道;从此网络新闻的二次传播一举变为第一部分,传统报纸有关赛事的报道内容成为了二次传播,如果我们应对不当,报纸新闻的实效性就将大打折扣,这有可能会导致部分读者流失,特别是年轻读者的流失。面对这一严峻挑战,报纸需要在内容上进 The first is the challenge of content delivery. The Beijing Olympic Games will soon lead to a revolution in the way news is distributed. In particular, commercial portals should either directly engage in large-scale news gathering activities or report on the Olympic Games in the first place at all times. From this, the second communication of online news In one fell swoop into the first part, the coverage of the coverage of the event in the traditional newspaper has become the second communication. If we deal with it improperly, the effectiveness of newspaper news will be greatly reduced, which may result in the loss of some readers, especially the loss of young readers. In the face of this harsh challenge, newspapers need to be content-based