色彩一直是商业空间设计中的组成要素,运用得当的色彩变化能够更有效地吸引消费者,利用色彩激发消费者的情感,引起人们冷暖、轻重、收缩等心理感受,并激起人们的内心共鸣来唤醒购物欲望;而橱窗是商业环境中的重要组成部分,是向消费者传递信息的窗口与平台,在展示商品的同时宣传品牌文化,所以如何将色彩形式引入橱窗空间中更好地服务于商业市场是值得我们研究的问题。 Color has always been an integral part of commercial space design. Appropriate color changes can attract consumers more effectively, using color to stimulate consumers’ emotions, causing people to feel warm and cold, heavy and shrink, and arouse people’s inner resonance. To awaken shopping desires; while the window is an important part of the business environment, is a window and platform for the transmission of information to consumers, while promoting the brand culture of the display of goods, so how to introduce color forms into the window space to better serve the The commercial market is worth our research.