媒介企划与购买与创意之间有这样的联系。创意居于幕前,广告受众是可以看的到,是最光鲜亮丽的表现,让群众欢乐,哭泣或漫骂。而媒介却位居幕后,群众看不到,不了解,不知情,在幕后帮精彩的创意找适当的舞台——媒介传播管道,以确保让该看到客户广告的人看到最多次,不该看到 There is such a link between media planning and buying and creativity. The idea of ​​living in front of the screen, advertising audience is to see, is the most brilliant performance, let the people happy, crying or abusive. The media is behind the scenes, the masses can not see, do not understand, do not know, behind the scenes to help create the appropriate creative creativity - media channels to ensure that customers see the ads saw the most people do not That to see