北京大学新闻与传播学院广告系教授刘国基博士曾经这么评价电子杂志市场:电子杂志现在只是一个起点,现有的几种盈利模式大家都在论证,各家各说,也没有定论。就像是现在是把孩子生出来,怎么教育、怎么养大大家还在讨论,现在是婴儿期,怎么样让他吃好点、长大一点,这是我们考虑的问题。 Professor Liu Guoke, a professor of advertising at Peking University’s School of Journalism and Communication, once commented on the e-magazine market: Ezine is just a starting point now. We have all argued that there are several profit-making modes in existence. It is like giving birth to a child now, how to educate and how to raise a large number of people who are still talking about it. Now it is infancy. How to make him eat better and grow up is the question we are considering.