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在艺恩咨询发布的调研报告《中国电影网络营销白皮书》中,中国电影观众群多集中于“70后、80后”消费主体,而在互联网视频指数中,30岁以下年轻受众占比超过80%,与电影主流观影人群相吻合,他们同样集中于北京、上海、广州、深圳等票房最高的城市。电影产业是如此的贴近互联网人群,更应该率先从传统行业实现
In the research report entitled “China Film Network Marketing White Paper” released by Yi En Consulting, the majority of Chinese moviegoers are concentrated in the “post-70s, post 80s” consumer subjects, whereas in the Internet video index, the proportion of younger audiences under 30 years old More than 80% match with the mainstream film crowd. They also focus on the highest box office in Beijing, Shanghai, Guangzhou and Shenzhen. The movie industry is so close to the Internet crowd, it should take the lead from the traditional industries