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要了解一份报纸或杂志的影响力有多大,只用一个笼统的指标,简单明了,又有说服力,这个指标或许就是“发行量”。纸质媒体一般要订阅,读者愿意付钱,说明这个刊物受到读者认同和喜爱。发行量大说明读者群广大,受欢迎的程度深,媒体的影响力往往也大。用发行量来笼统地评判媒体的价值,有其合理性,也比较直观通俗。有的刊物发行是靠行政命令实现的,但发行量大,至少反映这份报纸或杂志在官方角度看是重要的,说影响力
To find out how influential a newspaper or magazine is, simply using a general indicator that is simple and persuasive is probably “circulation”. Paper media generally subscribe, readers are willing to pay, indicating that this publication by the readers agree and love. The large circulation indicates that the readership is large and popular, and the influence of the media tends to be large. With the circulation to judge the value of the media in general, there is its rationality, but also more intuitive and popular. Some publications are issued by administrative orders, but the large circulation, at least reflects the newspaper or magazine is important in the official point of view, said the influence