什么是企业资本运营,其“魔力”何在?企业如何通过资本运营筹集资金?本文就这一问题进行探讨,并具体提出了企业筹资的基本原则及筹资渠道、方式和资本结构的选择方法。一、企业资本运营与筹资的关系资本运营是指通过以货币化的资产为主要对象的购买、出 What is the “magic power” of the enterprise? How can the enterprise raise capital through the capital operation? This article discusses the issue and puts forward the basic principles of the enterprise financing and the ways of financing, ways and capital structure selection . First, the relationship between corporate capital operation and financing Capital operation refers to the purchase through the monetized assets as the main object