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美国玩具公司Neurosmith以开发生产“发现系列”学习玩具闻名的,为了销量,他们开始改变销售通路,扩展新零售领域,在全美1200家Target店销售高质量的开发型玩具,从而将玩具售价大大降低。这个发现系列的代表产品为6种音乐和声响玩具,包括Pet MePlatypus、Grow ＆ Discover Block、AIphabet Ball、Music Blocks、Nusini Preschool和MagnaPhonics。适于0-6岁婴幼儿玩。玩具行内认为,Neurosmith公司此举会提高该系列产品在节假日的竞争力,但却限制了专卖商的销售。因为以往在专卖店销售的Music剧Blocks产品单价是79美元,当顾客到Target店后一经比较,
Known for the development and production of “Discovery Series” learning toys, American toy company Neurosmith began to change sales channels and expand into new retail areas to sell high-quality development toys at 1,200 Target stores throughout the United States, thereby selling toys at a much higher price reduce. Representatives of this collection are six music and sound toys, including Pet MePlatypus, Grow & Discover Block, AIphabet Ball, Music Blocks, Nusini Preschool and MagnaPhonics. Suitable for 0-6 years old infants play. The toy company believes that the Neurosmith company’s move will increase the competitiveness of the series in the holidays, but it limits the sales of monopoly. Because in the past, the sale of Music Drama Blocks Unit product price is 79 dollars, when the customer to Target store after a comparison,