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多角度、多方面的慈善新闻报道与“走转改”活动相结合,最直接体现了新闻媒体的社会责任感,在培养慈善价值观、普及慈善文化上发挥积极推动作用,同时也有效提高新闻媒体在受众心目中的公信力和影响力。慈善理念在中国古已有之,源远流长。随着我国经济建设的快速发展,构建和谐社会的理念深入人心,慈善事业逐渐被公众认可和接受,慈善新闻报道也随之升温。桂林广播电视报社自2011年2月推出《慈善专刊》,结合贯彻落实“走转改”精神,关注困难群体,彰显社会良知,倡导全社会慈善理念,持续推出记者深入基层、深入一线的报道,把版面留给基层群众,为老百姓解决实际困难,通过一篇篇感人至深的新闻报道,真正实现了“爱心奉献社会、善举温暖人生”的创刊宗旨。
Multi-angle and multi-faceted philanthropic news reports combined with “walking change” activities most directly embody the social responsibility of the news media, play an active role in promoting philanthropic values and universalizing philanthropic culture, and at the same time improve news effectively Media in the eyes of the public credibility and influence. The concept of charity has existed in ancient China and has a long history. With the rapid development of economic construction in our country, the concept of building a harmonious society enjoys popular support and the cause of charity has gradually been accepted and accepted by the public. As a result, charitable news reports have also been warming up. Guilin Radio and TV News Agency launched the “Charity Special Issue” in February 2011, combining with the implementation of the spirit of “turning around changes and turning around”, paying attention to the disadvantaged groups, highlighting the social conscience and advocating the philanthropic concept of the whole society. Reported that the forum was left to the grass-roots people for the common people to solve practical difficulties, through a chapter of the most in-depth coverage of the news, the real “love and dedication to society, charity warm life,” the founding purposes.