广告创意思维

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在我们的概念中,说与呈现迥然不同,所以我们制定的教学口号是:将意念表现出来,而不仅仅是说出来! 有了好的思维方式,寻求到了创意内容,还需要好的表达才能把创意内容展现出来。创意的内容和创意内容的表现归结于一个终结点,就是毛泽东《在延安文艺座谈会上的讲话》中指出的“形式与内容的统一”,没有形式内容则无以呈现,没有内容形式也就毫无意义。 In our concept, it is very different from presentation, so we set the teaching slogan: to express the idea, not just to say it! With a good way of thinking, to seek creative content, but also need good expression skills Show creative content. The creative content and creative content are due to an end-point, that is, “the unification of form and content” pointed out by Mao Zedong in his speech on “Yan’an Literature and Art Symposium.” No content is not presented. Meaningless.
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广告的夸张功能是最突显的,几乎每一则广告都需要这个手段来表现一个产品的信息,给消费受众以深刻的影响。随着这种广告的长期与大面积投放,广告就成了一个时代的记忆符号,同