中国古代广告形式多种多样,口头广告与实物广告的产生远早于文字与图形的产生;而印刷广告的发展有赖于印刷术在百姓中的推广。古代比较常见的广告形式在如今也仍然被广泛使用着。我们在了解古代广告的同时,更应当看到仍保存的广告形式的珍贵性。 There are many forms of advertising in ancient China. The production of oral advertisements and in-kind advertisements is much earlier than that of texts and graphics. The development of print advertisements depends on the promotion of typography among the common people. The more ancient form of advertising is still widely used today. While we understand ancient advertisements, we should also see the preciousness of the forms of advertisements that are still preserved.