凯纳跨界研究院内容支持“一个成功的特定品牌,会在顾客心中产生鲜明牢固的印象,并且给人带来丰富的联想,品牌不要盲目过度延伸,不过要想品牌延伸取得成功,关键在于尽量与原品牌保持密切的契合度。”——香港科大商学院市场营销研究中心主任温伟德(Wilfried Vanhonacker)教授品牌简单地讲是指消费者对企业产品及产品系列的认知程度,是人们对一个企业产品品质、服务和文化理 Kane Institute for Cross-Border Research Supports “A successful, particular brand will produce a strong, solid impression on the customer’s mind and will bring a rich association to the brand. Do not blindly over-extend the brand, but the key to successful brand extension is the key Is to try to maintain a close fit with the original brand. ”- Professor Wilfried Vanhonacker, Marketing Research Center, HKUST Business The brand simply refers to consumers’ perceptions of corporate products and product lines. People on a business product quality, service and culture