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面对不断增加的媒体竞争者的数量,面对报纸发行量的下降,最近一些报纸不再单纯地以总发行量的变化和刊登广告所需占用的版面大小为依据来计算广告价格,而是根据报纸的每个版面实际读者的多少来计算广告所需的费用。
Faced with the ever-increasing number of media competitors, in the face of the declining circulation of newspapers, some newspapers no longer calculated the prices of advertisements solely on the basis of the change in the total circulation and the size of the space required for advertising The cost of advertising is calculated based on the actual number of readers on each page of the newspaper.