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今年上海通用推出的新车有点乱花渐欲迷人眼,去年底上海通用推出了中级轿车别克新君威,外形颇受好评。今年初,通用又紧锣密鼓的推出了新君威的放大版——新君越,新君威和新君越完全是同台竞争,未来避免互相拆台的局面,上海通用方面在产品定位策略上下了一番苦心,别克新君威被定位于偏运动型轿车,而新君越则瞄准时尚商务型轿车。从目前市场对新君威的反响来看,上海通用君威系列从舒适型向运动型转变取得了不错效果。
Shanghai GM launched a new car this year a bit messy eyes gradually chaos, the end of last year, Shanghai GM launched a new Buick Regal mid-size sedan, acclaimed profile. Earlier this year, GM also launched a new version of the new Regal magnified - the new LaCrosse, the new Regal and the new LaCrosse is completely on the same stage competition in the future to avoid dismantling each other’s situation, the Shanghai GM aspects of the product positioning strategy down a bit painstaking, Buick Regal is targeted for partial sports sedan, while the new LaCrosse aimed at fashion business sedan. From the current market response to the new Regal point of view, the Shanghai Regal Regal series from comfort to sport has made good results.