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丁俊杰老师身兼广告专业教师、大学教育管理者、广告学术活动组织者、参与者等多重身份,成功地平衡了自身内外的角色关系,并通过近20年的专业教学与科研工作,为中国广告事业做出了突出贡献。本文试图从学术源流、学术理路、学术成果三个方面概括述论其广告学术历程与学者人格。
Ding Junjie, an advertising professional teacher, university education manager, advertising academic organizer and participant, has successfully balanced his role both internally and externally. Through nearly 20 years of professional teaching and research, he has worked for China Advertising career has made outstanding contributions. This article attempts to summarize the advertising academic process and scholarly personality from three aspects: academic origin, academic route and academic achievement.