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在商品同质化越来越严重的今天,品牌对于一个企业来说越来越重要,品牌形象也受到越来越多企业的重视。商业展示空间是品牌形象推广的重要手段,不仅能体现出品牌的设计风格、文化内涵,还能从侧面反映出行业的特征、人文思想等,将产品形象作为一个整体展示给受众,这种方式具有更加直观的传递功能。本文主要分析商业展示空间与品牌形象之间的联系,在新的时代背景下不断更新展示设计观念,为品牌展示设计提供有效的理论依据,通过合理的空间展示来增加受众对品牌的认知度。
In the increasingly serious commodity homogenization today, the brand is more and more important for a business, brand image has also been more and more companies attach importance. Commercial display space is an important means of brand image promotion, not only can reflect the brand’s design style, cultural connotation, but also from the side reflect the characteristics of the industry, humanistic ideas, the product image as a whole to show to the audience, this approach With more intuitive transfer function. This article mainly analyzes the relationship between commercial display space and brand image, constantly updates the concept of display design in the new era, provides an effective theoretical basis for brand display design, and increases audience awareness of the brand through reasonable space display .