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2012年冰箱市场规模增长已呈现转折之势,即由上涨转为下跌。这种规模的转折会导致企业操作思路的变化。一般来说,市场快速上涨之时,可以采取较为积极的扩张策略,通过低价策略抢夺市场份额;市场下滑时,一般会转入保守的经营策略,因为整体环境不好,销售的价格弹性降低,所以企业会从求量转入求利。据中怡康月度监测数据显示,2012年1-9月份冰箱市场零售量同比下降14.2%,其中,单门、双门、三门、多门和
In 2012, the refrigerator market has shown a turning point in its scale growth, from rising to falling. This turning point in scale will lead to changes in business ideas. In general, when the market is rising rapidly, we can adopt a more aggressive expansion strategy to seize market share through low-cost strategies. When the market declines, we will generally shift to a conservative business strategy because the overall environment is not good and the price elasticity of sales is reduced , So companies will shift from seeking the amount of profit. According to the monthly monitoring data show that in January-September 2012, the retail sales of refrigerators decreased by 14.2% from the same period of last year, of which, single-door, double-door, triple-