【摘 要】
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用意想不到的办法,获得成功,即所谓“出奇制胜”,这不仅是军事上,也是商战中取胜的重要策略。广告的“出奇”制作,商标的“出奇”名称,往往能取得意想不到的效果。 “出奇”
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用意想不到的办法,获得成功,即所谓“出奇制胜”,这不仅是军事上,也是商战中取胜的重要策略。广告的“出奇”制作,商标的“出奇”名称,往往能取得意想不到的效果。 “出奇”的广告能“制胜” 运用“一惯性广告策略”中采取“出奇”制作“制胜”。美国麦克唐纳公司所经营的快餐业,闻名于世,声誉全球,得益于一贯性策略运用中采取“出奇”的制作“制胜”。在美
In unexpected ways, success, the so-called “surprising victory,” is not only a military but also an important strategy for winning in business. Advertising “surprising” production, trademark “surprising” name, often can achieve unexpected results. “Amazing” advertising can “win” the use of “one-time advertising strategy” to take “surprisingly” production “win.” The fast-food industry run by McDonald’s in the United States is world-famous and has a worldwide reputation thanks to the “surprising” production of “winners” through the use of consistent strategies. In the United States
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