“黄金十年”的提法各个行业都有,而放在营销这个大范畴下,中国企业的“黄金十年”成绩斐然:一是从结果看,中国企业真正立起来了;二是中国企业建立了营销自信;三是消费者对跨国品牌的集体崇拜,已经渐渐消失了。在2013年前后,伴随着中国电商的爆发,以及多数中国行业进入销量上的顶峰,旧“黄金十年”走向终结。过去已经习惯的营销体系,再也不灵了。 “Golden Years ” formulation All industries have, and placed in the marketing of this large area, Chinese enterprises “Golden Year ” impressive performance: First, from the results, the Chinese enterprises really stand up; Second, Chinese enterprises have established self-confidence in marketing. Third, the collective worship of multinational brands by consumers has gradually disappeared. Around 2013, with the outbreak of the electricity supplier in China and the peak of sales volume in most of the Chinese industries, the old “Golden Decade” has come to an end. Past accustomed marketing system, no longer working.