随着现代电子技术和通信技术的普遍应用和发展,网络作为大众生活必不可少的工具越来越受到人们的重视。基于这一趋势的发展潮流,市场营销也开始发生了变革,网络营销作为新型营销方式,日益受到各个企业的重视。网络营销开始成为一门与市场变革、市场竞争以及营销观念转变密切相关的新学科。 With the widespread application and development of modern electronic technology and communication technology, the Internet has drawn more and more attention as an indispensable tool for public life. Based on the trend of development of this trend, marketing has also begun to change. As a new type of marketing, online marketing is increasingly valued by all enterprises. Internet marketing has become a new subject that is closely related to the changes in the market, market competition and marketing concepts.