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企业或其产品的标识,有了足够的知名度以后,这些标识便成了名牌.名牌可以是企业的名称,也可以是产品的品牌、商标等.市场经济迅速发展,消费者在购物时认品牌已蔚然成风.为适应市场的要求,企业对创名牌已提到企业经营战略的高度.名牌特性美国社会学家凡勃伦说过,名牌有两个功能:一个是实用,一个是炫耀.绝大部分产品(或服务)都可以基本上满足实用,但让消费者除了实用,还能让其满意且放心,进而达到可以令人炫耀的程度,这个产品必定是名牌,这就是名牌最大的特性.
After the identification of the company or its products has become known enough, these logos become brand names. The brand name can be the name of the company or the brand, trademark of the product, etc. The market economy develops rapidly and the consumers recognize the brand when shopping. Has become a common practice. In order to meet the requirements of the market, the company has mentioned the height of the company’s business strategy to create a brand. Brand-name characteristics The American sociologist Veblen said that the brand name has two functions: one is practical, one is showing off. Some products (or services) can basically meet the practical needs, but allow consumers to be more than practical, but also to make them satisfied and rest assured, and then to a level that can be show off, this product must be a brand name, this is the biggest feature of the brand name.