迈克尔·戴尔公司采用直销商业模式,越过中间商,以低于所有对手的价格销售电脑。尽管整个计算机行业都曾试图效仿戴尔的经营策略,但是与戴尔公司的经营成果相比.它们的努力全是徒劳的。事实证明,让戴尔公司驰名遐迩的并不仅仅是公司的直销商业模式,更为重要的是该公司的管理方式。一、为了重振士气,两位领导改变固有的行事作风当戴尔计算机公司首席执行官迈克尔·戴尔和公司总裁凯文· Michael Dell uses a direct sales business model that crosses brokers and sells computers at lower prices than all its competitors. Although the entire computer industry has tried to emulate Dell's business strategy, its efforts have been in vain compared with Dell's operating results. Facts have proved that Dell's well-known and not only the company's direct sales business model, more importantly, the company's management. First, in order to regain the morale, the two leaders to change the inherent style of work when Dell Computer CEO Michael Dell and company president Kevin