东方船创意群总经理玩创意的工作看起来外表光鲜,实际上很辛苦。我常说,世界上最难的事情有两件事:第一,把我的思想装进你的脑袋;第二,把你口袋里的钱放到我的口袋。这是很难的,在广告行业这恰恰就是我们每天要做的事情:第一,提供给客户超出他们预期的方案,让他们信服。第二,通过业务的完成来实现盈利,让整个公司良性运行。 Dongfang Ship Creativity Group general manager of creative work looks good looks, in fact, very hard. I often say that there are two things in the world’s hardest thing: first, put my thoughts in your head; second, put the money in your pocket into my pocket. This is hard. In the advertising industry, this is exactly what we do everyday: first, to give customers more than they intended and convince them. Second, to achieve profitability through the completion of the business, so that the entire company healthy operation.