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2017第十六届中国广告与品牌大会已在四月一日落下了帷幕,本届大会包含三个奖项,两个论坛。其中包括专设的数字技术论坛。活动的规模与容量更大了,现场接触专业人群就达到了近三千人。一场盛大的广告活动告一段落了,然而,其带来的影响力与思想余波还远远没有结束。不少人问我们,十六年了,为什么《中国广告》举办的这个广告活动可以长盛不衰?原因是什么?其实,我可以用品牌、人脉、团队、组织与资源整合等要素做一个宏大而虚与委蛇的回答。但是今天的我不想这样做,而是希望
The 16th China Advertising and Branding Assembly 2017 has come to a close on April 1, with three awards and two forums. This includes a dedicated Digital Technology Forum. The scale and capacity of the event is even greater. The number of professionals in the field has reached nearly 3,000. A grand advertising campaign came to an end, however, and its impact and ideological aftermath are far from over. Many people have asked us that for 16 years, why this advertising campaign organized by “China Advertising” can last forever? What is the reason? In fact, I can use the elements of brand, network, team, organization and resource integration to make a Ambitious and virtual snake’s answer. But today I do not want to do this, but hope