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伴随着中国市场经济的日趋成熟,中国图书市场的竞争也日趋加剧,而作为出版行业的源头——图书的选题策划与创新也显得尤为重要。作为一种精神产品,图书的选题策划本身往往是一种从无到有的创意过程,而创新是贯穿整个过程的灵魂。在新的形势下,提高编辑与出版社的图书选题策划与创新素养是拓展中国图书出版市场的捷径。本文就图书选题的策划与创新提出一些建议,仅供参考。
With the maturity of China’s market economy, the competition in China’s book market is also becoming more and more intensified. As the source of the publishing industry, it is even more important to plan and innovate the topic selection of books. As a kind of spiritual product, the book topic selection itself is often a creative process from scratch, and innovation is the soul that runs through the whole process. Under the new situation, it is a shortcut to expand the book publishing market in China to improve the planning and innovation of book titles for editors and publishers. This article puts forward some suggestions on the planning and innovation of book topics for reference purposes only.