媒体融合可谓是当下中国主流媒体特别是报业最热门的话题,没有之一。媒介融合带来的是竞争壁垒的消失。所有的技术壁垒被打破之后,全媒体单位之间的竞争已成为竞争格局的主流,相应地传统媒体特别是纸媒如何重新排兵布阵已成为一个无法回避的话题。一、因时而变,打造移动互联制高点上的“三微一端”打造报业集团的数字化平台是媒体融合全流 Media convergence can be described as the current mainstream media in China, especially the hottest topics in the newspaper, not one. The fusion of media brings about the disappearance of competitive barriers. After all technical barriers have been broken, the competition among all media units has become the mainstream of the competition pattern. Accordingly, traditional media, especially paper media, have been reorganized to become a unavoidable topic. First, the change from time to time, to create a high point of mobile Internet “Three micro end ” Digital newspaper platform to create a platform for the integration of media flow