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2011年9月开始,重庆台公共·农村频道便开始思考和准备一系列关于频道改版的策略,2012年1月1日起,公共·农村频道改版后全新亮相,其收视出现了可喜变化,整体呈大幅上升趋势。公共·农村频道是传媒发展特殊背景下的特殊产物,经过多年的探索和实践,多数公共频道都离开了原有的运行轨迹,在各地表现出的形态也各不相同。重庆电视台公共·农村频道在改版前,其资源可分为四大类:商务类节目、为其他频道的广告补点重播或垫播节目、社会联办节目、五集电视剧。
Starting from September 2011, the public channel of rural areas in Chongqing City started to think and prepare a series of strategies on channel revision. Since January 1, 2012, the public and rural channels have been redesigned after their revision. A sharp upward trend. Public and rural channels are special products under the special background of media development. After years of exploration and practice, most public channels have left their original running tracks and show different forms in different places. Prior to the revision of Chongqing TV’s public and rural channels, its resources could be divided into four major categories: commercial programs, rebroadcast or pad broadcast programs for other channels, social networking programs and five episodes of TV dramas.