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宝岛眼镜是世界著名的华人眼镜集团,是眼镜行业最早上市的公司之一。截至2006年10月14日,宝岛眼镜全国共有943家连锁店,其中在大陆已拥有453家分店。自1997年3月投资大陆,至今已在武汉、北京、上海等30多个城市成立了分公司。起初宝岛发展很慢,近两年进入了加速发展阶段。由于采取低调进入的市场策略,所以宝岛始终给人一种神秘莫测的感觉。比如,销售政策、供应商政策、价格定位方式、培训是如何做的,以及加盟或者投资宝岛的政策等等。由于形势发展很快,宝岛认为同行业全面沟通,开口说话的时机已经成熟。所以首次敞开心扉,接受了本刊的独家专访。
Taiwan glasses glasses is the world famous Chinese eyewear group, is one of the earliest listed companies in the optical industry. As of October 14, 2006, there are a total of 943 chain stores in Taiwan glasses, of which 453 branches in mainland China. Since March 1997 investment in mainland China, has so far in Wuhan, Beijing, Shanghai and other cities set up more than 30 branches. At first, the development of the island is very slow, nearly two years into an accelerated stage of development. As a result of a low-key market strategy, so the island has always given a mysterious feeling. For example, sales policies, supplier policies, price positioning, training is how to do, and to join or invest in the island’s policies and so on. Due to the rapid development of the situation, Treasure Island believes that the full exchange with the industry, the time has come to speak. So for the first time open your heart, accepted an exclusive interview with this magazine.