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本田公司每天乘车外出的青木勤社长,从公路上多如蚂蚁的汽车行驶中突获灵感:假如我们如此这般卖车卖下去,汽车排气将直接污染城市的环境,这个问题应当由产业者加以解决才是。所以不能只顾卖车,理当通过卖车来促进城市绿化。于是,青木勤便定下一个方针:“今后每卖一部车,便在街上种一棵纪念树。”然后,本田汽车公司将卖车所得利润的一部分,转为植树费用,以美化城市街道。为销售汽车而绿化城市的绝妙方案,在消费者中形成了一种特有观念:“同样汽车,何不买绿化街道的本田汽车?!”
Aoki Qin, president of Honda, who takes a bus every day, is inspired by vehicles running on the highway like ants. If we sell cars like this, the car exhaust will directly pollute the city's environment. This problem should be solved by Industry is to solve it. Therefore, we can not just sell cars, it should be through the car to promote urban greening. As a result, Aoki Qin set a policy: “Every time we sell a car, we plant a memorial tree in the street.” Then, Honda Motor Co. will convert part of the profit from the sale of cars into a tree-planting fee to beautify the city street. The wonderful idea of greening the city for the sale of cars creates a unique concept among consumers: “The same car, why not buy a green street Honda ?!”