主题广告语是广告的生命。成功的主题广告语,倩如美女,使人一见钟情。美国一位广告大师曾断言:“好的标题,能创造一条广告80%的利润。”广告界人士普遍认为:好的主题语言使广告成功了一半!据专家调查,读者阅读标题的概率是文案的5倍。 成功的主题广告语,其策划思路有以下七条: 1、精选大白话,大俗亦大雅 “大白话”就是口语。精选一些人们喜闻乐见的、简短的口语,往往能非常亲切、自然地突出要点,诉求相当明确,而且这类 Thematic slogan is the life of the advertisement. Successful theme slogan, such as beauty, people love at first sight. An advertiser in the United States has asserted: “a good title, can create a profit of 80% of an advertisement.” Advertising is generally believed that: a good theme language makes advertising half the battle! According to expert surveys, readers read the title probability is the copy 5 times. Successful topic slogan, the planning ideas have the following seven: 1, selection of vernacular, Ta Yeya Taiga “vernacular” is spoken. Featured Some people loved, short spoken, often very cordial, naturally highlight the point, the appeal is quite clear, and such