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@庆宇(中国石油大庆油田)企业形象为什么受损?除自身原因外,是不是也存在石油行业新闻传播力度不够,部分媒体和公众的信息不对称,让石油行业的业绩与形象产生反差?当下的思想文化交流、交融、交锋日趋频繁,社会公众在思想认识、价值取向等方面的独立性、多样性日益增强。越是这种背景下,越要凸显先进的思想和文化引领,牢牢占据舆论的主阵地。
@ Qingyu (PetroChina Daqing Oilfield) Why corporate image damage? In addition to its own reasons, is not there exist the oil industry news propaganda is not enough, some media and public information asymmetry, so that the performance of the oil industry and the image contrast? The current ideological and cultural exchange, blending, confrontation becoming more frequent, the public in the ideological understanding, value orientation and other aspects of independence, increasing diversity. The more this background, the more we should highlight advanced ideological and cultural leadership, firmly occupy the main position of public opinion.