长期以来,企业思想政治工作的职能主要是对本企业的职工进行思想教育。这种对内的职能与几十年的计划经济体制有密切的关系,因为在计划经济的条件下,企业不怎么需要眼睛向外,只须盯住厂内便可以了,外部的事务差不多都由国家和上级给安排好了。但在发展市场经济的条件下,企业的外部环境发生了很大的变化,企业不再是政府的附属物,已经逐渐成为独立自主的商品生产经营者。企业的生存和发展将愈来愈依赖于市场、用户对它的接纳和裁决。一个企业及其产品能否被社会所接受,能否被外界、用户所认同,便成为事关企业生死存亡的重大问题。而企业的产品、企业的商标、企业的形象、企业的知名度,这些要素都有赖于企业自身的对外宣传。这就要求企业思想政治工作必须承担起对外做思想政治工作这一光荣任务。也就是说,企业思想政治工作的职能既包括对内又包括对外的两大块。实际上,我们的许多企业多年来一直在探索着这条道路。有的企业原先设有党委宣传部,后根据市场的需要又设置了企业宣传处,其主要职能为公关宣传、销售广告等。二者的区别:一是对内、对外的区别;二是隶属的不 For a long time, the main function of the ideological and political work in enterprises has been to ideologically educate the employees of the enterprise. This internal function is closely related to the planned economic system for decades. Because under the conditions of a planned economy, enterprises are less likely to need to look outside their eyes. They just need to be pegged to the factory and their external affairs are similar. Arranged by the state and superiors. However, under the condition of developing a market economy, the external environment of the enterprise has undergone great changes. The enterprise is no longer an appendage of the government and has gradually become an independent commodity producer. The survival and development of an enterprise will depend more and more on the market and its acceptance and ruling by users. Whether an enterprise and its products can be accepted by the society and whether it can be recognized by the outside world and the user becomes a major issue that affects the survival and development of enterprises. The company’s products, corporate trademarks, corporate image, corporate reputation, these elements are dependent on the company’s own external publicity. This requires that the enterprise’s ideological and political work must assume the glorious task of doing ideological and political work for the outside world. In other words, the functions of the ideological and political work in enterprises include both internal and external big two. In fact, many of our businesses have been exploring this path for years. Some enterprises originally had the Propaganda Department of the Party Committee and later set up the Propaganda Office in accordance with the needs of the market. Its main functions were publicity and publicity, sales of advertisements, and so on. The difference between the two: First, the difference between inside and outside; second is not affiliated