一 开展信息革命 在许多观察家看来。银行业宛如蒙娜丽莎的微笑一样不可思议。一方面,银行因打破常规而更加经济、灵活、多变,从而使顾客增长了才干,也使银行业发生了显著变化;另一方面,大多数顾客仍然接受以往的观点:所有的银行都一样——以同样的价格向同一市场提供相同的服务项目。当竞争性的广告在报纸上刊登之时,当服务项目通过新的渠道打通之时,许多银行则扮演着“跟着人家跑”的角色,提供同其它银行相同的服务项目。 One to carry out the information revolution seems to many observers. The banking industry is just as magical as Mona Lisa’s smile. On the one hand, banks have become more economical, flexible, and changeable because they have broken the norm. As a result, customers have grown their talents and made significant changes to the banking industry. On the other hand, most customers still accept the old view that all banks are the same. - Provide the same service to the same market at the same price. When competitive advertisements are published in newspapers, when service projects are opened up through new channels, many banks play the role of “running with others” and provide the same services as other banks.