就在第十届中国品牌节即将在大连召开的前夕,国务院办公厅印发了《关于发挥品牌引领作用推动供需结构升级的意见》(以下简称《意见》),就如何更好发挥品牌引领作用、推动供给结构和需求结构升级作出部署。相关人士认为,《意见》的出台恰逢其时,为全国品牌战略发展提供了动力和信心。《意见》指出,我国品牌发展严重滞后于经济发展,产品质 Just before the Tenth China Brand Festival was held in Dalian, the General Office of the State Council issued the Opinions on Brand Leading Role in Promoting the Upgrading of Supply and Demand Structure (hereinafter referred to as “Opinion”), and on how to give full play to the leading role of the brand, To promote the supply structure and demand structure to upgrade deployment. Stakeholders believe that the “opinions” issued at the right time, for the development of the national brand strategy provides the impetus and confidence. “Opinion” pointed out that the development of our brand lags far behind the economic development, product quality