本文是一篇关于“如何合理精细的规划动画创作”的思考,在行文探索中,笔者提出了动画创作定位理论,它借鉴了广告营销学中的定位(Positioning)理论并比对了设计定位理论的应用。所以对动画创作定位进行理论探讨时,首先要对定位理论的源头及其延展应用进行分析,再对动画领域中的两种定位——动画定位与动画创作定位分别认识与区分,最终形成合理的动画创作定位理论雏形。 This article is an article on how to “reasonably and elaborately plan animation creation”. In the exploration of writing, I put forward the theory of animation creation positioning, which draws on the theory of Positioning in advertising marketing and compares the design Application of Location Theory. Therefore, when discussing the theory of animation creation, we must first analyze the source of localization theory and its extension application, and then separately recognize and distinguish the two kinds of positioning in animation field-animation positioning and animation creation respectively, and finally form a reasonable Animation creation positioning theory prototype.