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又到初夏季节,以消暑功能著称的藿香正气类产品也即将迎来它一年一度的销售高峰。不过,许多人并不知道,除了可以用作消暑外,藿香正气还有着非常广泛的用途:比如北京人拿它来治腹泻,广东人觉得它治胃胀效果比较好,哈尔滨人则认为喝酒时服用霍香正气正好可以用来解酒等等。有业内专家预测,藿香正气类产品的年市场容量至少在25亿元左右,而目前全国所有生产该类药品企业的年市场销售总额尚不足6个亿,中间存有一个近20亿元的市场大漏洞。“由于消费者对藿香正气功能的认识存有一定的片面性,才导致了这种结果的必然发生。”某制药企业市场部产品经理邹时祯对此扼腕叹息道。
To the early summer season, Huoxiangzhengqi, a product known for its refreshing functions, is about to usher in its annual sales peak. However, many people do not know that, in addition to being used as a refreshing summer, Huoxiangzhengqi also has a very wide range of uses: For example, Beijing people use it to treat diarrhea, Cantonese think it treats stomach bloating better, Harbin people think that drinking When taking Hokkien righteousness just can be used to hangover and so on. Some industry experts predict that Huoxiangzhengqi has an annual market capacity of at least 2.5 billion yuan. At present, the annual market sales of all kinds of drug-producing enterprises in the country are still less than 6 billion yuan. There is a nearly 2 billion yuan Market loopholes. “Because consumers have a certain degree of one-sided understanding of the function of Huoxiangzhengqi, it led to the inevitable occurrence of this result. ” Zou Shizhen, a pharmaceutical product marketing manager sighed with regret.