在我国社会经济不断发展的同时,我国电力企业各项机制也得到了较为全面的改革,在当前形势下传统的模式已经无法满足社会发展的需求,正逐渐从卖方转变为买方的方向发展。国有电力企业在这种局势下想要长久的发展和存活,就要转变自身内部的营销管理方式,这样才能在日渐激烈的竞争市场中站稳脚步。 Along with the continuous development of social economy in our country, various mechanisms of power enterprises in our country have also been relatively comprehensively reformed. Under the current situation, the traditional model has been unable to meet the needs of social development and is gradually moving from a seller to a buyer. Under such circumstances, the state-owned electric power enterprises want long-term development and survival, they must change their own internal marketing management, so as to gain a firm foothold in an increasingly competitive market.